Founded by renowned Beauty entrepreneur, Nyakio Grieco, Relevant began as a line of seven skincare products. Over the course of two years, I played an integral role in the innovation and launch of a broad cosmetics line, as well as a best-selling fragrance (13 Stems) – executing high level deliverables using graphic/motion/video design for campaigns and new product rollouts. I was also deeply involved in brand strategy and all packaging design efforts.