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During the summer of 2019, I had the desire to brand a candle/fragrance company. One night, my husband was looking out the window and delightedly said, "Look, moon!" In that moment, the concept came together: a prestige brand focused on scent and light, reliant on the semiotics of the moon.
From the concept and naming, to 360 design work across print, environmental and packaging, to image styling and digital art, to crafting the copy belonging to the brand – I couldn't be prouder of the strong, immersive world Lookmoon became.
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