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Thirteen Lune is an inclusive beauty retailer built around a 90/10 model – 90% brands founded by BIPOC creators and 10% by ally founders. As Design Director, I helped shape and evolve the brand’s visual language across campaigns, paid media, retail, events, motion and print – developing creative concepts and systems while directing their execution across all channels.
CAMPAIGN + EDITORIAL
THE GREAT ESCAPE
Copy and visual strategy executed for social media: brand founders sharing first-hand beauty tips from their travels.
BEST OF BEAUTY
Monthly series highlighting bestsellers.
Editorial design for social and print signage.
FATHER'S DAY
Visual design for holiday gifting.
CULTURAL CAMPAIGNS
Visual design strategy, motion design, video editing – spotlighting founder representation during Pride, AAPI, Black History months.
RETAIL + BRAND GROWTH
JC PENNEY SIZZLE
Video design for the announcement of 13L opening in 600+ JCP stores nationwide.
PRESS HITS
Reels designed to highlight where 13L has been mentioned in noteworthy publications.
PAID MEDIA AD DESIGN
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